The Rafer Johnson Junior High School Leadership and Media classes created a healthier social climate on campus through Project PRIDE. The acronym PRIDE stands for Patience, Respect, Integrity, Determination and Excellence, which encompasses the expectations for all students on campus. To promote awareness, the Leadership and Media classes teamed up to create a student website and videos promoting Project PRIDE. The project has three main goals, 1) to spread the positive message of Project PRIDE to the entire student body through an interactive website where students can participate in school events by sharing their ideas, talents and hobbies, 2) to create higher quality videos about Project PRIDE, written and directed by students, and 3) to strengthen the PBIS framework on campus and create lifelong benefits by involving the student body in creating a more positive campus culture.